If you’ve ever wondered what it’s like to be a digital marketer with a mild caffeine addiction and a deep emotional connection to Google Analytics, allow me to introduce myself: I market, I optimize, I drive — sometimes all at once (safely, of course).

Morning Vibes: Coffee, KPIs, and Car Karaoke

My day starts early. Not because I’m a morning person, but because I need at least 45 minutes to emotionally prepare myself for Slack notifications. After that, it’s a quick scroll through email campaigns, ad reports, and Spotify playlists because, yes  I do my best marketing thinking while driving and belting out ‘90s throwbacks in traffic.

Some people meditate. I scream-sing “No Scrubs” while mentally mapping a funnel strategy. Same thing, really.

Content is King — And I’m the Court Jester

Creating content is half the job, and half the headache. One minute I’m writing a high-converting email sequence, the next I’m wondering if the algorithm is punishing me for not using enough emojis. 

My camera roll? 30% memes, 60% screenshots of “inspiring” competitor ads, and 10% blurry photos of coffee I forgot to post. #contentqueen

Ads: Where I Gamble With Precision

Running digital ads is like dating: I spend a lot of time setting up the perfect profile, targeting “ideal” matches, and then wondering why no one’s clicking.

Budget gets burned. Leads trickle in. I tweak copy, adjust the audience, and whisper sweet nothings to the Facebook Ads dashboard. Results? Marginally better. Ego? Questionable. Confidence? Still intact  barely.

SEO & Analytics: My Frenemies

I love SEO. But SEO doesn’t always love me back.

Sometimes I write a blog post that’s optimized, beautiful, and keyword-rich and Google says, “Cute. Page 8.” Meanwhile, someone else ranks for “how to boil water” with a website built in 2003.

Analytics tells me what’s happening. It doesn’t tell me why 37 people visited the pricing page at 3 a.m. from Canada. But I choose to believe it’s because I’m international now. Bonjour, data.

Driving Home — Literally and Metaphorically

After a long day of CTRs, CPCs, ROIs, and other acronyms that sound like minor illnesses, I hop in the car and hit the road. It’s not just to unwind it’s also where I get my best ideas.

You haven’t lived until you’ve shouted, “OH MY GOD THAT’S THE PERFECT CAMPAIGN HOOK!” alone in a car at a red light.

Final Thoughts:

Being a digital marketer means juggling strategy, creativity, caffeine, and mild panic  all while trying to convince the world that you totally meant for that reel to only get 12 views.

But I wouldn’t trade it for anything.

Well… maybe for a Tesla and a year’s worth of ad budget.